Core Executive Team

Peter Lazou

Peter Lazou

Co-Founder

Experienced serial entrepreneur with 3
successful exits. Peter led the vision, product and operations and is now supporting on the
fundraising front and strategic partnerships.

Daniel Vale

Daniel Vale

Co-Founder

Background in sales and recruiting with over 20 years of experience as a UEFA B licensed coach, Daniel leads all sales activities and is co-running operations.

Simon Rock

Simon Rock

Co-Founder

A proven results-driven leader and global strategist.  Boasting a broad skill based from almost 40 years in the automotive industry, Simon is co-running operations.

Andrew Gray

Andrew Gray

Chief Analytics Officer

Globally renowned high performance practitioner with experience working in elite sport and innovation. Andrew leads the analytics division.

Avril Millar

Avril Millar

NED @ SportScientia

A dynamic, multidisciplinary and experienced NED with a portfolio career for both established leaders and high growth SMEs.

World-Leading Experts & Functional Advisors

Prof. Mark Lake

Prof. Mark Lake

Professor of Sports Biomechanics @ Liverpool John Moores University

Prof. Warren Gregson

Prof. Warren Gregson

Prof. of Exercise Physiology @ Manchester Metropolitan University

Phil Graham-Smith

Phil Graham-Smith

Reader in Biomechanics and Innovation

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Business Advisors

Karl Hogan

Karl Hogan

Sports Technology Advisor

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Barry McNeill

Barry McNeill

Founder and CEO @ Bloom Sports Partners

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