Core Executive Team

Peter Lazou
Co-Founder
Experienced serial entrepreneur with 3
successful exits. Peter led the vision, product and operations and is now supporting on the
fundraising front and strategic partnerships.

Daniel Vale
Co-Founder
Background in sales and recruiting with over 20 years of experience as a UEFA B licensed coach, Daniel leads all sales activities and is co-running operations.

Simon Rock
Co-Founder
A proven results-driven leader and global strategist. Boasting a broad skill based from almost 40 years in the automotive industry, Simon is co-running operations.

Andrew Gray
Chief Analytics Officer
Globally renowned high performance practitioner with experience working in elite sport and innovation. Andrew leads the analytics division.

Avril Millar
NED @ SportScientia
A dynamic, multidisciplinary and experienced NED with a portfolio career for both established leaders and high growth SMEs.
World-Leading Experts & Functional Advisors

Prof. Mark Lake
Professor of Sports Biomechanics @ Liverpool John Moores University

Prof. Warren Gregson
Prof. of Exercise Physiology @ Manchester Metropolitan University

Phil Graham-Smith
Reader in Biomechanics and Innovation
.
Business Advisors

Karl Hogan
Sports Technology Advisor
.
.

Barry McNeill
Founder and CEO @ Bloom Sports Partners
.
Want to know more?
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